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The ultimate hydration station, hyaluronic acid attracts up to 1000 times its molecular weight in water, making it amazing at keeping skin hydrated no matter what your skin concern. The cell 'swelling' effect also makes it a brilliant youth-boosting hero; water keeps cells 'plump' and cellular walls rigid, to diminish the appearance of wrinkles, and maintain skin's fullness and firmness. Ideal for quickly lessening fine lines and crow's feet, as well as supplementing your skin's lipid barrier to prevent moisture loss (especially important if your skin is dehydrated or you work in water-leeching air-conditioned offices), hyaluronic is pretty much 'one size fits all'; a humectant (not emollient) hydrator, this makes a great serum for dry skins but won't suffocate congested or combination complexions. Present in many a serum, moisturiser, sheet mask, toner, mist… the list goes on – this wonder ingredient is a staple in a plethora of cult-favourite formulas. If you want to know more about the ins and outs of hyaluronic, click {here}.

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